Marketing Strategy: Branding VTUHP
Inventing the Future...On a Horse.
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This is the Chatroulette Improv musical , it got over 6,875,671 views since it was posted on March 22 2010.
Very talented artist with another internet viral sensation.
-Arunima
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I’m not sure if my last video that I added had atleast 1 million hits in the past 6 months, so I added one that I know for sure has - Antoine Dodson.
-Chelsea Gunter
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This spoof has received so much attention in the past 4 months because it shed’s light on the ridiculousness of the BP oil spill and subsequent response. The BP oil spill undoubtedly affects all Americans so many people connect to this video.
-Laura -
Time Traveler from 1928?
This video was posted on YouTube on Oct. 19,2010 and has almost 4 million views! It’s kind of long but it shows a clip from Charlie Chaplin’s 1928 film “The Circus.” In the background, there appears to be a women talking on a cell phone. Is this women really on a cell phone? If so, is she a time traveler? You decide…
-Amanda
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Whitney Unis-
This video has over 9 million views. I am not sure if it is because everyone knows how boring the flight attendant speech usually is or if its because they are dancing to lady gaga, but this video is viral. Apparently happenings on airplanes are big news- the disgruntled flight attendant from JetBlue anyone? I have also always heard positive word of mouth about Southwest airlines because their flight attendants supposedly have a personality and you get to pick your seats.
Rule for airlines- hire flight attendees with a sense of humor.
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Many people see American politics as a two party system. When Ron Paul received mass press during the 2008 presidential election, parties that felt marginalized in the past started to come out of the woodworks.
New York governor candidate Jimmy McMillan is leading the stickiest campaign ever: “The Rent is Too Damn High Party.” His campaign has gone viral,
and SNL took note the past Saturday.
McMillan and the Rent is Too Damn High party are showing (whether intentionally or unintentionally) that an unexpected energy can excite voters’ attention to achieve viral results.
Don’t forget to vote on Nov 2nd!
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A selection of brand strategy, marketing, advertising and business links.
- Top 5 Rebranding Fails of 2010
- Dentsu London Office Interior by Essentia Designs
- Hukkokudo hero coffee series packaging
- The New MySpace: Screenshots and Videos
- If Your Market Research Works, It’s Not Wrong
- How to Turn Word of Mouth and Social Media into Sales
- Google Looking To Buy A Lot of NYC Office Space
- The 5 Foundations of Social Media Success that No One Talks About
- Social Media Marketing Checklist
- Does Your Site Hold Up to the Window Shopping Test?
- Audience as Currency
- I spread your idea because…
- Hoteliers Look to Shield Themselves From Dishonest Online Reviews
- Apple delaying white iPhone 4 until spring
- Kimberly-Clark rolls out tube-free Scott toilet paper
- Luxury buying on rise, as jobless not spending
- Study: Electric car sales will be weak through 2020
- Swapping Frequent Flier Miles for Chocolate
- Top 5 Rebranding Fails of 2010
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If you didn’t have time to dive into Made to Stick or Switch, the Heath brothers provide key points in video form at FastCompany.com. It’s convenient, and the way Dan presents information is super sticky!
Check it out: FastCompany.com/Heath
And a quick video example:
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Personal finance is a tough sell to young adults. The following websites (and the interface design behind them) utilize Made to Stick principles in order to get their target audience to join the financial responsibility movement.
Pay special attention to the “Watch How it Works Button” and also the graphics on the main page that show how to save for goals like a television, vacation, or wedding.
2) Mint.com
Smooth mouseover main page items, and top tabs lead to informative pages.
